Monday, April 7, 2008

Swiss Champagne? Sounds Cheezy

On France's western border with Switzerland lies a 1,000 year old village called "Champagne." Champagne, Switzerland is home to about 600 people, who voted on Saturday to commence a court action contesting the World Trade Organization's ban on use of the word "Champagne" in marketing their locally produced wine. Wine from this area could not possibly be mistaken for true Champagne in that it is a non-sparkling wine sold in screw-top bottles. However, sales of Swiss Champagne plummeted from 110,000 bottles a year to about 32,000 following the ban.

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